The video (although with each new release they become less like videos and more like ‘mini-movies’) for Lady GaGa’s third single ‘Alejandro’ has been released today. 

I’m a little nonplussed if I’m perfectly honest. I love the goggled-headpiece, it’s very ‘REPO! The Genetic Opera’ but the rest just leaves me a little cold, not ‘hot like Mexico’ which it should have done. 

Steven Klein is an excellent photographer, he’s got an incredible penchant for shooting images that are raw but stylised which is an incredibly hard thing to do but I feel his work as a Director, particularly when it comes to music videos is a little too ambitious as he tends to fall just short of the mark. I fully appreciate GaGa not wanting to compromise on ‘her vision’ but sometimes in life you have to take one for the team and realise that sometimes, less is more.

Visually, it’s incredible but it has been poorly, poorly executed.